ELIGIBILITY: The Ultimate PBR Fantasy Road to Vegas (the “Contest”) is open only to legal residents of the 50 United States and the District of Columbia who are at least 21 years old at the time of entry. Employees of VERSUS L.P., Professional Bull Riders, Inc. ("PBR"), RealTime Fantasy Sports, Inc. ("RealTime"), Vibes Media, LLC, Las Vegas Convention and Visitors Authority and their parent, subsidiaries, affiliates, retailers, advertising and promotion agencies (collectively, "Releasees"), and immediate families (spouse, parent, child, sibling and their respective spouses, regardless of where they reside) and persons living in households of each, whether or not related, are ineligible. Subject to all applicable federal, state, and local laws and regulations. Void in Canada, Puerto Rico, and all other U.S. and foreign territories and possessions, and wherever else prohibited or restricted by law.

CONTEST DATES: The Contest begins at 12:00:01 a.m. Eastern Time ("ET") on January 6, 2010 and ends at 11:59:59 p.m. ET on October 24, 2010 (the "Contest Period"). The Contest consists of two (2) seasons (a "Season") and the World Finals (the “Finals”). Each Season is made up of actual PBR events, broken into Contest Events (each an "Event"), and the PBR World Finals Events ("Finals") as set forth in the chart below. Season One begins on January 6, 2010 and ends on April 9, 2010. Season Two begins on April 21, 2010 and ends on September 24, 2010. The Finals begin on October 20, 2010 and end on October 24, 2010.

During the Contest Period the Contest-related events, which start and end on or about the dates and times noted below are as follows:

HOW TO ENTER: Anytime during the Contest Period, go online to http://roadtovegas.pbrfantasy.com and follow the links and instructions to complete and submit the registration form, including a valid home address.  P.O. Boxes are not permitted.  Once you have registered, for each Event, follow the directions to draft your team of five (5) riders and three (3) bulls.  You may select one (1) Tier A rider, and two (2) riders each from Tiers B and C. Entrants will also select a “Tie Breaker Bull” who will not count toward the entrants score and will be used only in the event of a tie.  The deadline for drafting your team and locking in your picks is 30 minutes prior to the event start time. Check VERSUS.com and PBRnow.com for event times.

Each Entrant is limited to drafting one (1) team per PBR event during the Contest Period. Multiple entrants are not permitted to share the same email address. Any attempt by any Entrant to obtain more than one (1) team by using multiple/different email addresses, identities or any other method will void that entrant's team and he/she will be disqualified from further participation in the Contest.

WINNER DETERMINATION:

WINNER REQUIREMENTS: Potential PBR Fantasy Contest Prize winners will be notified by email, mail or phone on or around April 21, 2010 for Season 1 and on or around October 6, 2010 for Season 2. Potential Second Prize winners for each Season and the World Finals will be notified by email, mail or phone approximately two (2) weeks after the applicable Event. The Grand Prize winner will be notified in person on October 24, 2010. Each potential PBR Fantasy Contest Prize winner will be required to execute and return to Administrator, within Five (5) days of the date notice or attempted notice is sent, an Affidavit of Eligibility, Liability, Publicity & Travel Release (“Affidavit”) in order to claim his/her prize. If any potential winner cannot be contacted, fails to execute and return the Affidavit within the required time period (if applicable), or prize is returned as undeliverable, potential winner forfeits the prize. If a potential winner is disqualified for any reason, an alternate winner will be determined based on the entrant's Point totals for the relevant period. Acceptance of any prize shall constitute and signify winner’s agreement and consent that Sponsor may use the winner’s name, city, state, likeness, Entry and/or prize information in connection with the Contest, worldwide, including the Internet, without limitation and without further payment or consideration, except where prohibited by law.

PRIZES: ONE (1) GRAND PRIZE: A PBR Belt Buckle. Approximate Retail Value (“ARV”): $250. TWO (2) PBR FANTASY CONTEST PRIZES (one (1) per Season): A trip for two (2) to Las Vegas, NV and the opportunity to draft PBR Fantasy Teams for the PBR World Finals. Package includes roundtrip, coach-class air transportation for two (2) from a major airport near winner's home (determined by Sponsor in its sole discretion) to Las Vegas, NV; five (5) nights accommodations at hotel determined by Sponsor in its sole discretion (single room, double occupancy); two (2) tickets to each event of the PBR World Finals (seating determined by Sponsor in its sole discretion) and ground transportation to/from the Las Vegas airport and to/from each of the PBR World Finals Events and Drafts. Each winner must be available to travel on October 20 – 25, 2010 and must travel to the event in person or forfeit the prize. Upon forfeiture no compensation will be given. Trip must be booked at least fourteen days prior to departure. Travel must be roundtrip. Sponsor will determine airline and flight itinerary in its sole discretion. No refund or compensation will be made in the event of the cancellation or delay of any flight. Travel and accommodations are subject to availability. Travel is subject to the terms and conditions set forth in this Contest, and those set forth by the Sponsor’s airline carrier of choice as detailed in the passenger ticket contract. All expenses and incidental travel costs not expressly stated in the package description above, including but not limited to, ground transportation, meals, incidentals, passenger tariffs or duties, surcharges, airport fees, service charges or facility charges, personal charges at lodging, security fees, taxes or other expenses are the responsibility solely of winner. Travel companion must be twenty-one (21) years of age or older as of the date of departure and must travel on same itinerary and at the same time as the winner. Winner and travel companion are responsible for obtaining required travel documents such as a government issued photo identification. Travel restrictions, conditions and limitations may apply. Travel companion must also complete and notarize Travel Release Form prior to departure. If, in the judgment of Sponsor, air travel is not required due to winner’s proximity to prize location, ground transportation will be substituted for roundtrip air travel at Sponsor's sole discretion. Sponsor will not replace any lost, mutilated, or stolen tickets, travel vouchers or certificates. Sponsor is not responsible if any PBR event is delayed, postponed or cancelled for any reason, in which event that portion of prize is forfeited in its entirety and no substitution will be provided except as in Sponsor’s sole discretion. ARV: $3,500. Actual value may vary based on airfare fluctuations and distance between departure and destination. Winner will not receive difference between actual and approximate retail value. TWENTY-SIX (26) SECOND PRIZES (one (1) per Event): One (1) voucher (restrictions apply) to be used to redeem a pair of Ariat boots and one (1) licensed PBR product, ARV: $220. ONE (1) WORLD FINALS GRAND PRIZE : A licensed PBR product, ARV: $500. FIVE (5) WORLD FINALS SECOND PRIZES (one (1) per day of competition): A licensed PBR product, ARV: $200 each prize.

PRIZE RESTRICTIONS: Prizes are non-transferable and no substitution will be made unless Sponsor, in its sole discretion, determines otherwise. Sponsor reserves the right to substitute a prize for one of equal value or comparable use for any reason. Winners are responsible for all taxes and fees associated with prize receipt and/or use.

RELEASE: By receipt of any prize, each winner agrees to release and hold harmless Sponsor, PBR, RealTime, Administrator, Las Vegas Convention and Visitors Authority and each of their parent companies, divisions, subsidiaries, affiliates, advertising, promotion, and public relations agencies, and the respective officers, directors, employees, representatives, and agencies of each (collectively “Releasees”) from and against any claim or cause of action, including, but not limited to, personal injury, death, or damage to or loss of property, arising out of participation in the Contest or receipt or use or misuse of any prize.

CONDITIONS OF ENTRY: Entries become the property of the Sponsor (as defined below) and will not be acknowledged or returned. A potential winner is subject to verification of eligibility and compliance with all terms and conditions set forth in these Official Rules. An entry submitted through any other method is void. In case of a dispute as to the owner of an online entry, online entry will be deemed to have been submitted by the authorized account holder of the email address from which the entry is made. An Internet access provider, service provider or other organization responsible for assigning email addresses or the domain associated with the submitted email address, deems the authorized account holder as the natural person assigned to an e-mail address. A potential winner may be requested to provide the Sponsor with proof that the potential winner is the authorized account holder of the email address associated with the winning entry. If a dispute cannot be resolved, the entry will be deemed ineligible.

Sponsor may, in its sole discretion, prohibit any Participant from using the Websites or participating in the Contest, and refuse to award points or prize if Participant engages in any conduct Sponsor deems to be improper, unfair, detrimental, unsportsmanlike, or otherwise adverse to the operation of the Websites, Contest or other Participants. Such conduct includes, but is not limited to falsifying personal information required during registration, entry, or prize claim, supplying any information designed to circumvent any provision of these Official Rules, violating any term or condition stated herein, accumulating points or prize through methods such as automated computer scripts or any other programming techniques, allowing others to use Participant's personal information for the purpose of accumulating points or prize, or trying to defraud, reverse engineer, disassemble or otherwise tamper with the computer programs on the Websites. Participants agree to return prize that they have won as a result of such conduct.

By participating, Participants agree to these Official Rules and the decisions of the Sponsor and Administrator, which will be final in all matters with respects to the Contest and the Prize.

ADDITIONAL TERMS AND RESTRICTIONS: Any attempt by an entrant or any other individual to deliberately damage any online service or Websites, tamper with the submission process, or undermine the legitimate operation of the Contest is a violation of criminal and civil laws and should such an attempt be made, Sponsor reserves the right to seek damages and/or other remedies from any such person to the fullest extent permitted by law. Failure to enforce any term of these Official Rules shall not constitute a waiver of that provision. If for any reason the Contest is not capable of being executed as planned, or infection by computer virus, bugs, tampering, unauthorized intervention, fraud, action of entrants, technical failures or any other causes beyond the control of Sponsor, corrupt or affect the administration, security, fairness, integrity, or proper conduct of this Contest, Sponsor reserves the right at their sole discretion to disqualify any entry or Participant and to cancel, terminate, modify or suspend the Contest and no prize will be awarded as Sponsor determines in their sole discretion. Notice of any cancellation, termination or modification will be posted on the Website. Entries not complying with all rules are subject to disqualification. No correspondence regarding entries will be entered into with Participants. Sponsor shall have the right to modify, use, assign or dispose of such entries however they see fit without approval of Participants or any third party. Participants grant Sponsor the right to use their names, images, likenesses, photographs, voices and biographical materials, and submissions, for advertising, publicity and promotion purposes including posting the Entries online or any other purpose or on a winner’s list and other online announcements, and for sharing the Entries with the local press for viewing, whether TV or print, without additional compensation, unless prohibited by law. U.S. law governs the Contest.

DISPUTES: Except where prohibited, all issues and questions concerning the construction, validity, interpretation and enforceability of these Official Rules, or the rights and obligations of the Participant and Sponsor in connection with the Contest, shall be governed by, and construed in accordance with, the laws of the State of New York, without giving effect to any choice of law or conflict of law rules (whether of the State of New York, or any other jurisdiction), which would cause the application of the laws of any jurisdiction other than the State of New York.

ENTRANT'S PERSONAL INFORMATION: Information collected from entrant is subject to Vibes Media, LLC’s Privacy Policy (http://www.vibes.com/privacy) and Sponsor’s Privacy Policy (http://www.versus.com/article/view/731/?tf=footerArticles.tpl).

WINNER LIST: For the Winner List requests available after October 31, 2010, send an email with the subject line "The Ultimate PBR Fantasy Road to Vegas 2010 Winner’s List Request," to VERSUS@comcastsales.com no later than February 1, 2011.

SPONSOR/ADMINISTRATOR: Sponsor: VERSUS L.P., 1114 Avenue of the Americas, 23rd Floor, New York, NY 10036. Administrator: Vibes Media, LLC, 205 W Wacker Drive, Suite 2300, Chicago, IL 60606.